Kingfisher to be associate sponsor of IFW
'Kingfisher' will be the associate sponsor for the 'Wills Lifestyle India Fashion Week' (WIFW), Fashion Design Council of India (FDCI) and percept d mark has announced. The Wills Lifestyle India Fashion Week (WIFW) will be held at the grand, New Delhi from April 5-9.
United breweries group chairman Dr Vijay Mallaya told reporters, ''over the next few years, as we continue our partnership with FDCI for the WIFW, we hope to celebrate and promote India as we make a mark in the global fashion industry.''
At least 80 designers will participate in the event including India's most eminent names in the world of fashion, accessory and textile as well as ten young and upcoming designers called 'new faces going places'.
The collections at the fashion week will be season specific, that is, autumn-winter and spring-summer, in line with international formats.
This year the fashion trade event goes bi-annual, five days of fashion twice a year. There will be two ramps for greater participation. The designers will showcase their pret (ready to wear) and diffusion (between ready-to-wear and couture) lines in Indian, indo- western and western categories on the ramp and at the trade centre.